Your ads cannot tell a buyer from a browser.
We build the scoring system that teaches your ad platforms who a real buyer is, then we show you, with measurement you can audit, what worked and what did not.
Request a diagnosticTen-million-naira sales, steered by shallow signals.
Most ads optimise for form fills because that is what they can count. Your real buyers behave differently, and the algorithm never learns it.
Platform numbers
Clicks, leads and cost per lead, reported by the same platform that sells the ads.
What your money did
Measured against your own sales history, including the months where we added nothing.
One score. One loop. Measured honestly.
Select a step to see what happens.
Three things we will not compromise.
The score
A validated behavioural lead score, fed back as the ad platform’s conversion target.
The proof
Incrementality testing from day one. If our work is not adding sales, you hear it from us first.
The system
Documented checklists, supervised by senior people. Consistency is structural, not heroic.
Start small. Go deep only if the read supports it.
Diagnostic Sprint
Two to three weeks on your real numbers.
- Funnel audit and tracking plan
- Score feasibility read
- One honest written report
Growth Retainer
Quarterly and renewable. The full loop.
- Score build and target swap
- Monthly incrementality read
- Sales team funnel training
Embedded Practice
We act as your growth department.
- Deeper team integration
- Retainer plus revenue share
- One at a time
A limited number of engagements each quarter.
The score build is senior work, so capacity is a fact, not a tactic. We select our clients. We do not chase.
Request a two-week diagnostic.
If the read says a score will not move your numbers, we will say so and part as friends.
Request received.
This opens an email to our senior team. We reply within one working day.